In 1984, all computers were square boxes and most of them were painted battleship grey. I’m starting to see some really new and interesting products, especially coming out of Taiwan and Beijing. Thanks to Apple’s ability to “think different,” its management style and its design DNA, the company will keep its competitors following it instead of truly leading the market forward themselves. Over the last few years I have often been asked how to compete with Apple. For its third-party retailers, Apple imposes a minimum advertised price policy to prevent outlets … But Apple has one central executive committee that works together seamlessly to design products and make decisions about how the company moves forward. But even with that, the OEMs (original equipment manufacturers) are slow to react,  continuing to let Apple lead while they follow. Although Steve Jobs is not with us any more, Jonathan Ive is now tasked with embedding this design DNA in all of Apple’s products and teach it to new employees as the company grows. ?The inviting feel of the stores is really carefully planned to the smallest detail?, said by Kane. Additionally Apple chooses how they will price their products - Apple chooses to set the price and to not negotiate or discount the price. The bottom line is that unless these competitors start innovating on their own, Apple will continue to have at least a two year lead on them. It can fluctuate based on supply and demand, and can be an indicator … The first way Apple sets itself apart from the crowd is to “think different” and not let what others do impact the products or services that they themselves create and bring to market. Although Steve Jobs is not with us any more, Jonathan Ive is now tasked to embed this design DNA in all of their products and teach it to new Apple employees as the company grows. Of course, how the Apple works has changed over the years depending on who the CEO has been at the time, but there have been a few guiding principles that have driven the company. But how do you differentiate yourself when you’re not that different? Apple’s brand is very much that of a challenge, bringing easy to use computers & smartphones to consumers and small businesses in a way that is focused on the needs , individuality, and style of ordinary people , rather than the conformity and technical mandates of big business. But in one way this is in fact true. In 1984, all computers were square boxes and most of them were painted battleship grey. HOW APPLE DIFFERENTIATES ITSELF FROM COMPETITION Explore the Strategy of the company through main lenses: How apple differentiates itself from competition Their individual businesses seldom talked to each other and getting approvals on any device or project took serious coordination between these silo businesses to get anything done. which is consumers from the upper middle class to the high class spectrum of society. Comparing the results to its competitors, Apple Inc reported Total Revenue increase in the 3 quarter 2020 by 1.03 % year on year. The third thing that sets Apple apart from its competitors is design. NOTE: If you could use APPLE INC that would be great because Im interesting in apple product and how they run their business. So when I’m asked about how to compete with Apple, I tell companies that if they really want to be competitive, they need to start innovating on their own and stop copying Apple. That is why everything Apple does works together so seamlessly. 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